Years ago when I was in S Korea you would see stores selling artwork like this...strips that were painted. Most were used for decorating. But surprisingly enough. However, they prided themselves in wrapping high item purchases in pieces like this - which made the purchase all that more grand!
I know I was shocked when I bought several Celadon pieces they were all wrapped in fancy handmade papers and/or painted strips! Still have them because they are so unusual compared to the plastic bags or handled paper bags we get here!