Madison has a pretty good population and is the state seat. Do you mean that college/legislative community does not support reupholstery? I live about 2 hrs away and some small towns here have upholsterers. How can it be viable and cost effective to ship an antique sofa from California to Madison, WI, have it upholstered, and then ship it back? I guess I just do not see how that could be marketed. If I was going to have something upholstered, I would like to go to the shop, pick out the fabric, and physically see it when it was done. Has the owner gone to the Historical Society and offered his expertise on restoration? I think there are many venues that the owner could pursue in Madison and even down to Milwaukee as the driving distance isn't that much.