Not sure about in the US but here in the UK
Real Photo postcards from before WWII - cards which depict streets, shop fronts etc which are no longer there. Sometimes sell for hundreds per card.
Military cards - especially the embroidered silks or others sent from the front.
Louis Wain etc. Sometimes known as " artist signed ".
Actresses, " beauties " as they're known.
Then those glamorous ones by certain artists like Kirchner
There's also another side to the card which includes scarce cancellation marks, significant postal dates or marks for certain post offices
And cards from South East Asia are increasing in value