I do not think it is transferware. It looks hand painted, but the details are not very well done. I have seen people call this "raised gold", but also "gold moriage", I am not sure what is the correct term for it. "Raised gold" decoration exists also on European porcelain, for example on Sèvres, but I do not think it was done the same way. Maybe Ipcress cann add something about the technique?
Mat