If you are trying to sell this item, I think you would have little problem doing so. Universal items are really known for their chrome, They were a early chrome company that seems to have a good collector base. On top of that it is a unique enough item, to draw in the collectors of these early coffee Urns. I would image even coffee pot collectors would be intrested. As for my opinion on the value. In excellent condition I would say you could get 50.00. Half that if not in excellent. I see many of these that are usually thrashed and they sit on the thrift store shelves. If you are using Ebay I would start it at $30.00 and see what happens.