Ah ha!! (I think
)
http://www.flickr.com/photos/36844288@N00/sets/72157623766401644/"Gaskell & Chambers, of Dalex Works, Coleshill St, Birmingham, were once Britain's biggest bar fitters and manufacturers of beer engines, handpumps and pub cellar equipment. They are now part of IMI Cornelius after many takeovers and mergers - IMI being at one time Imperial Metal Industries, the Birmingham division of ICI. A few scans from catalogue pages in the 1930s and 1950s."
http://forum.birminghamhistory.co.uk/showthread.php?t=4339"Sir Cornelious Chambers J.P. in 1941 at the age of 80 left to his successors a great Birmingham factory which made everything for the inns and pubs except the beer
Gaskell & Chambers.
In the 50's they made the Dalex stainless steel beer engine allowing beer to be pumped straight from the cellars through stainless steel pipes, allowing even cider to be dispensed without corroding the pipes.
The main factory had four cabinet and joinery works making everything for the modern bar of the time like bar fittings and furniture, tailor made to suit each room, individually.
In 1939 Gaskell & Chambers had a dramatic turn round and swung full force in making armament production for the war effort making mine detectors, fuses for the Anti "U" boat campaign and ammunition boxes."
Fair amount of hits using the terms dalex birmingham
