Antique Schlitz Poster

[antiques5167]

I am new to the forum and was wondering if you guys could help me out

I have been helping my grandparents clean out their house and they had this poster they wanted to sell.

It is an old Schlitz beer sign with a girl posing on a globe.

I tried to do some research but I could not find anything.

Thanks for the help guys/gals!

[JoshandLila]

Welcome to the group! is this on paper or a cardboard?

[ghopper1924]

Very cool. It almost looks like metal!  If this is as old as your post leads me to believe, then it might really be worth something!

[mart]

It should have copyright or trademark somewhere, possibly under the frame where you can`t see !! I would take it out of the frame and look !! That will help you date it !!

[ghopper1924]

I'd say early 20th century.

Please come back and let us know what you find.

[antiques5167]

I just wanted to thank everyone so far for their input.

I talked to them earlier and they said it was printed on cardboard.

They didn't have any other information and I was not able to look at it.

[mart]

I looked today and have not seen another like yours !!  But will keep looking !!

[ghopper1924]

I sense a keeper here!

[wendy177]

What you have is called an advertisement card or showcard.  I have been trying to track when the company used this woman sitting on the globe in advertising (so far a dead end) she was used into the 70s but your piece I would say is earlier. I have found beer tap handles, table cloths, lights all with this woman. Try checking this site and maybe contacting them
http://www.slahs.org/schlitz/history5.htm
Or you could try searching the library of Congrass
http://www.loc.gov/pictures/item/96509112/
Good luck

[mart]

What is the size of this ad ??

[mart]

http://www.bcca.com/
You might consider joining here !! They have a collectors forum where you might get more info !!  What I have found (which isn`t much) was that sometime after 1910 and more likely the 20`s or 30`s, the lady was used in ads !! Her name is "Purity" and was used to symbolize the purity that Schlitz beer used in the brewing process !!

[ghopper1924]

Purity is wearing the type of greco-roman off-the-shoulder style costume that I associate with pictures of theater groups I've seen from the nineteen teens and twenties.

[mart]

I think the ladies of the time had a problem with her wardrobe !!  A bit of a stir because she showed too much skin !!